"Over the years, we realized that providing the healthiest foods available is simply not enough. We are now deepening our commitment to healthy eating by providing education and support tools to inspire interest in foods that help improve and maintain health and vitality." -says Margaret Wittenberg, global vice president of quality standards and leader of Health Starts Here at Whole Foods Market.
Now not all of the items marked Health Starts here meet our requirements, some aren't even VEGAN! So watch out! We are not complaining, however, because the ones that pass our tests (low fat) are HOME RUNS!
Keep a lookout for the "Health Starts Here" logo in the prepared foods section, food bar & meals to go area.
Its even on the labels. This Yam Salad was AMAZING and not a drop of oil! We also have been getting the Plantain Black Bean and Rice Whole Meals To Go. You'll notice the Health Starts Here on the label as well next to my thumb. One thing to point out is that they differ from store to store due to the cooking skills and excitement of who ever prepares them. We grab a far superior Plantain meal at the Whole Foods on Ventura vs a less inspired version the day before in Brentwood.
Thank you for Whole Foods! You've got a lot to loose educating your consumers that your aisles of meat, dairy, oil, and nutritional supplements are complete crap. The above meals are $5.99 each and we split two of them for a KNOCK OUT 5 STAR dinner. Its nice walking out of there only spending $12 for dinner!